Finding a new place to eat is easy. Deciding whether it’s actually worth your
time and hard-earned money? That’s the real challenge. Today’s diners want
more than just aesthetic photos or fleeting social media hype. They want to be
assured of quality before taking a bite.
To help diners find the perfect meal to be delivered, Grab created 5-Star
Eats, an in-app food guide that eliminates guesswork and points foodies to
highly rated spots guaranteed to satisfy their cravings. Instead of relying on
a single critic, an influencer, or a viral food trend, this curated collection
reflects what everyday diners are actually choosing.
With real ratings, reviews, and repeat orders from millions of Grab users,
5-Star Eats establishments see a 30% average year-on-year increase in
orders—proof that consistent, high-quality food and service at these spots not
only attract new fans, but also retain loyal customers who order time and
again.
To bring these stories to life, Grab partnered with digital channel FEATR for
a two-part video series exploring some of these highly-rated gems. The
premiere episode spotlights three Makati restaurants and their most loyal
fans, revealing unique stories and top menu picks that have earned Grab
diners’ trust.
When asked about these culinary spots’ origin stories, the founders had clear,
simple goals that point to a shared philosophy: delivering unwavering
consistency, exceptional quality, and unbeatable value with every single
order.
The Anatomy of a Crafted Burger: Sweet Ecstasy
What founder Al Galang started at Cubao Expo in 2012 as a humble
milk-and-cookie café has evolved into a burger heavyweight. Whether customers
order their classic Cheeseburger, The Steamburger, or The Seriously Good
Burger (their version of a Smash Burger), Galang’s goal remains the same:
every bite must match the customer’s expectations and give them a reason to
keep coming back. “We put so much effort into consistency and quality. That’s
what we live for: to make sure that once you come to us, you keep wanting to
come back,” he said. This commitment translates flawlessly from dine-in to
delivery, making “Sweet X” a staple for at-home cravings as well.
The Taste of Celebration: Sugarbee
Sugarbee’s founder, Jenny Silayan, started with just three baked goods at
local bazaars in 2003. Today, her Salted Caramel Chocolate Cake, Dulce de
Leche Chocolate Cake, and decadent mini cupcakes are the centerpieces of
birthdays, office parties, and even quiet celebrations after a long day,
elevating ordinary moments into special ones. Silayan adheres to one simple,
uncompromising standard: serving customers the food she would be proud to
serve her own family. “We want to serve the best and yummiest—something I
myself and my kids enjoy eating—by maintaining the quality of ingredients,”
Silayan added.
Dependable Value and Flavor: 101 Hawker Food House
Drawing from his time in Singapore, founder Rexmond Chua opened 101 Hawker
Food House in 2010 to offer authentic, generous, and affordable Southeast
Asian comfort food. With scratch-made sauces and spice pastes, dishes like
their Nasi Goreng set meal, rich Laksa, and Hainanese Chicken consistently
transport diners straight to a bustling Singaporean hawker center. “Our main
objective is to make it affordable—’yung sulit siya talaga,” Chua noted,
emphasizing their commitment to filling, reasonably-priced meals. This spot
proves that a 5-Star experience doesn’t require a 5-Star price tag, especially
when it can also be delivered straight to your door.
More 5-Star Stories to Come
As the FEATR series continues, viewers will get a peek into other top-rated
spots that keep foodies coming back for more. The next episode will uncover
the 15-year secret behind Gino’sBrick Oven Pizza’s success, highlighting
bestsellers like its Four Cheese pizza topped with fresh, house-made
mozzarella. Viewers will also see how Vito’s BBQ grew from a homegrown
pandemic passion project into 11 branches, driven by its fan-favorite Chicken
Barbecue Skewers. Finally, the series will reveal how Tinuhog ni Benny, a
humble barbecue joint near Taft Avenue, built fierce loyalty through
budget-friendly student meals and active listening to customers.
What keeps diners coming back can take different forms—a nostalgic recipe, a
celebratory slice of cake, or undeniable value. But the common thread is
trust. Grab 5-Star Eats takes the collective experiences of millions and puts
them at your fingertips, ensuring your next food discovery is a certified hit.
Ready to taste what the hype is all about? Open the Grab app, head to the
GrabFood section, and tap the 5-Star Eats tile to discover your neighborhood’s
most loved restaurants.
Catch the second episode of the Grab 5-Star Eats x FEATR series on September
17 for more top-rated discoveries.
ANY THOUGHTS?
Share your ideas by commenting.
Comments
Post a Comment