McDonald’s Grand Reunion brings people back together for the holidays

For many Filipinos, Christmas is the most anticipated time of the year.

It is the season for long-awaited grand reunions, when families and friends finally come together after months or even years apart. It’s one of the most cherished traditions in the country. But not everyone is privileged to make these gatherings happen. Some spend the holidays away from their families, missing out on the joy of being together.

This year, hopes to bridge that gap by giving select groups a chance to celebrate for free. Dubbed “,” this nationwide holiday initiative will transform select into festive spaces for meaningful reunions happening simultaneously across the country, bringing the warmth of the season back to those who need it most.

“By creating spaces where groups can once again gather meaningfully, McDonald’s taps directly into the Filipino cultural values of , , and gratitude. It offers a simple yet heartfelt reminder that those who help make Christmas special for others deserve their own celebration too,” said , Chief Marketing Officer at McDonald’s Philippines.

How to be part of McDonalds’ Grand Reunion

Customers are invited to visit and share their story on the Grand Reunion post — why they want to come together, what kept them apart, and what makes their bond worth celebrating. On December 8 from 2-4pm, McDonald’s will accommodate groups of up to 10 members, with two groups per party Room for a total of 20 guests.

Aside from a heartwarming and distinct story, participants will be selected based on how their stories embody the spirit of togetherness during the Christmas season. Participants may choose their preferred McDonald’s branch.

Each group will receive boxes of , made extra special with a “shake, tear, and sprinkle” moment using Garlic Parmesan and Snow Cheese Powder. It’s a simple ritual that turns the meal into something to savor together. A McDonald’s “Happiness Host” will also be there not just to lead light games or toasts, but to help make the gathering feel a little more shared, a little more memorable.

Reinforcing Filipino values

Lazaro added the initiative aims to reinforce Filipino values of bonding and connection during the Christmas season by offering a venue for meaningful reunions.

“In a season that can often feel overwhelming with crowded schedules, growing expenses, and emotional demands, Grand Reunion at McDo offers a refreshing alternative, a warm, uncomplicated, and inclusive holiday gathering that doesn’t require grand preparations,” she quipped.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Meta, @mcdo_ph on Instagram, and @McDo_PH on X.

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