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Immerse Yourself in Grandeur! TCL and Abenson introduce the Titan of Immersive Display, the TCL 115” X955!

Finally the most awaited moment has come! The Titan of Immersive Display has arrived in style. TCL Electronics, the Philippines’ #1 Panel TV Brand and top 2 in the Global TV market together with Abenson, the No. 1 Appliance Store in the Philippines, join forces to introduce the newest TCL 115″ X955 Max through a formal launch. The event, which was held at the Abenson flagship store at Quezon Avenue, was highlighted with an immersive activation redefining big display experiences.



The venue buzzed with a sophisticated energy, mirroring the excitement of a virtual world brought to life. Guests embarked on a captivating journey into the future of home entertainment.




TCL unveiled a dedicated home theater experience area at the 4th floor of Abenson Quezon Avenue, meticulously designed to showcase the X955 Max’s stunning immersive display and crystal-clear sound quality. Stepping into this exclusive space, attendees weren’t just observers – they were transported to the future, experiencing entertainment in a whole new way. The venue has been transformed into a space that captures the exciting elegance of the virtual world with the massive, technology-forward big screen displays.

(L-R) TCL PH Brand Manager Joseph Cernitchez, TCL PH Whitelines Director and Business Development & Diversified Products Jay Guanzon, TCL PH Marketing Head Shae Yu, Abenson’s  AVP for Merchandising Joy De Leon, Abenson’s Retail



Definitely, the new TCL 115″ X955 Max is a portal to a world of unparalleled luxury and cinematic immersion. As the world’s first 115″ consumer TV, it redefines the way you experience entertainment at home.

Ms. Cyd Montebon, TCL PH Sales Director for Brownlines gave an energetic opening remarks to welcome the guests, “We can’t wait for you to experience and learn more about how our new product, the largest screen in QD-Mini LED TV with its 115”display is set to transform the big screen and home theater viewing experience.”




Bringing in the good news to all the guests was Ms. Apple Ma, Abenson Retail Marketing Head who shared the hottest partnership and promo this season.

“It’s a privilege to host TCL’s Biggest TV Launch. At Abenson, it’s our mission to bring the good life to Filipinos.And it looks like we’re also bringing the good life. We are proud to be TCL’s partner in introducing a new benchmark for excellence in home entertainment with the 115” X955 Max Premium QD MINI- LED TV. As TCL leads the way in innovations that transform viewing experiences, we are one with them in ensuring that with products like this, Filipinos will enjoy the latest in home entertainment and we keep our customers happy with their shopping with Abenson Super Service.” Ms. Apple Ma, Abenson’s Retail Marketing Head shares.

TCL PH Sales Director for Brownlines Cyd Montebon


Two distinguished Tech Media Experts Abe Olandres of Yugatech and John Nieves of Unbox shared their insights and impressions about how the TCL X955 is reshaping the home viewing experience for Filipinos


Ms Apple Ma, Abenson’s Retail Marketing Head


Mr. Charlie Wang, TCL PH Deputy Director of TV Category



The TCL 115″ X955 QD-Mini LED TV is currently available for PHP 999,995, a massive PHP 400,000 discount from its standard retail price of PHP 1,399,995. This limited-time offer is valid only for cash purchases at Abenson stores nationwide from June 28 to July 31, 2024. Additionally, every purchase of the TCL 115″ X955 QD-Mini LED TV comes with a free TCL TRF505PH Side by Side Refrigerator and a TCL TAC12CSD/FBI/TCL 1.5HP CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner.




TCL Philippines’ Deputy Director of TV Category, Mr. Charlie Wang, took center stage to unveil the highly anticipated TCL 115″ X955 Max! “It’s time to go BIG,” he declared, introducing TCL’s most impressive display series yet. “Beyond its expansive screen, the X955 Max boasts groundbreaking advancements in picture quality, sound quality, and AI features. This truly remarkable TV elevates any home theater or entertainment space.”

The excitement doesn’t stop there. Mr. Charlie Wang revealed that the new TCL 115” X955 has an unmatched size that sets a new standard for home entertainment, this TV isn’t just big—it’s a feast for the senses. Turn it on and be swept away by a world of stunning visuals, where every detail comes alive in breathtaking clarity.




The TCL X955 Max also boasts of its 20000+ local dimming zones and cutting-edge QD-Mini LED technology, promises to deliver breathtaking visuals and a truly immersive audio experience that will redefine your perception of home theater.

Ending the program on a high note is Ms. Shae Yu, TCL Marketing Manager with an inspiring closing remarks,

“At TCL, our slogan is ‘Inspire Greatness’ and we are very proud that we are once again at the forefront of delivering exceptional viewing experiences through products like the TCL 115″ X955 Max. The TCL 115” X955 Max Premium QD MINI LED TV offers people a slice of life on a grand scale like never before.”

Get to know more about TCL 115” X955! Check out https://www.abenson.com/ for the TCL X955 promo details.

For more updates on the TCL 115″ X955 Max Premium QD-Mini LED TV, log on to https://www.tcl.com/ph/en.


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