Watsons unveils ‘Watsons Evergreen’ with Pantone to celebrate 185 years of trusted care and everyday vitality
Watsons, the flagship health and beauty brand of AS Watson, announced the
launch of Watsons Evergreen, as part of the Group’s 185th anniversary
celebrations.
To elevate its significance and create a consistent and credible expression
across markets, Watsons partnered with the Pantone Color Institute, the
world’s leading authority on color.
Combining Watsons’ rich heritage with Pantone’s expertise, the collaboration
helped define and articulate a global brand asset that captures the essence of
Watsons and its vision for the future.
A colour that brings the brand to life
Watsons Evergreen is a vibrant blue-green hue that symbolizes everyday
vitality, care and reassurance, reflecting Watsons’ purpose of helping
customers LOOK GOOD, DO GOOD, FEEL GREAT every day. As a distinctive visual
identity, it creates a shared language that connects Watsons markets
worldwide.
From Watsons’ logo and store design to merchandising displays, digital
channels and Own Brand products, Watsons Evergreen has long been a familiar
presence across customer touchpoints. The Watsons Evergreen campaign will roll
out across 16 markets, including Asia, Europe and the Middle-East, through a
series of customer and community activations, as well as a curated range of
products, reinforcing the brand’s long-standing connection with customers and
communities around the world.
Celebrating a heritage of trusted care
At the heart of the initiative is a simple belief: Watsons has always been
there for customers and will continue to be for generations to come.
For 185 years, Watsons has supported customers in their everyday health needs,
beauty routines and wellbeing moments, whether in-store or online. Watsons
Evergreen reflects this enduring relationship, serving as a symbol of
consistency, trust and care in an ever-evolving world.
Jared DeGuzman, Customer Director of Watsons International, said, “For 185
years, Watsons has helped customers feel healthier, happier and more confident
in their daily lives. Watsons Evergreen captures that role in a simple yet
powerful way. By partnering with Pantone, we've transformed our iconic brand
color into a global symbol of vitality, care and wellbeing that will connect
customers across every Watsons market.”
Laurie Pressman, Vice President of the Pantone Color Institute, said, “Watsons
Evergreen captures the essence of a brand that has stood the test of time
while continuing to grow and evolve. It is a color that speaks of vitality and
longevity, and of a deep, lasting connection to the customers and communities
Watsons has served for generations.”
As Watsons marks this milestone anniversary, Watsons Evergreen stands as both
a reflection of its rich heritage and a symbol of its forward-looking vision,
uniting past and future in one distinctive expression of the brand.
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