Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in
an electrifying partnership with StarPop, has officially pulled the curtain
back on its newest anthem, “Gala To The Max.” Performed by the rising group
DNA, the track is more than just a catchy earworm; it’s a tribute to the way
we hang out today.
SM Supermalls released its newest anthem, “Gala To The Max,” performed
by the rising girl group DNA.
The message is clear: SM isn't just a place to buy things. It’s your "third
space." It’s where you meet the crew, find your community, and—as the song
says—live life to the max at your most loved mall.
More Than a Destination, It’s a Mood. “Gala To The Max” captures the essence
of what it means to visit SM. Whether you’re there for a fitness milestone, a
deep dive into your favorite fandom, a gaming marathon, or just a chill
afternoon with your furbabies, SM remains the ultimate backdrop for every
subculture.
From high-energy activities to a chill afternoon with your paw buddies,
SM Supermalls is the third space for everyone.
SM Supermalls Executive Vice President for Marketing JonJon San Agustin
emphasizes that the mall is an extension of the shoppers' identity, "At SM,
we’ve always been about creating spaces where memories are made. With ‘Gala To
The Max,’ we’re celebrating that unique energy our shoppers bring. It’s about
your vibe and your tribe. Whether you're here to play, shop, or just hang out,
we want you to feel that this is your space, the most loved mall that truly
fits your lifestyle."
The Soundtrack to Your Next LSS
Produced alongside StarPop, the track features the high-energy vocals of DNA,
a trio of sisters composed of Ezri, Julia, and Tasha. The song is designed to
be the definitive background score for every TikTok transition and weekend
hangout.
DNA members and real-life sisters (from left) Ezri, Tasha, and Julia
could not hide their excitement as they brought to life (and ears) SM
Supermalls’ newest jingle.
Tasha, a member of DNA, shared her excitement about the track’s infectious
energy, "Recording this song was such a blast because it’s exactly how we feel
when we’re out with the crew. We wanted to bring that fun, 'no-pressure'
energy to the track. We hope that when people hear it while they're at the
mall, they can’t help but move, vibe, and just enjoy the moment. It’s
definitely going to be your new summer LSS!"
Join the Movement
The official rollout begins this weekend across all SM malls nationwide. With
more music and more reasons to stay longer than you planned, SM is officially
calling on the community to show off their moves. Come as you are, bring your
tribe, and show the world how you gala to the max.
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