Samsung Electronics Co., Ltd. today announced the Galaxy S26 series, powered
by the most intuitive, proactive and adaptive Galaxy AI experiences yet, and
designed to simplify the tasks people do on their phones every day. From
managing plans and finding information to capturing and refining content,
Galaxy S26 reduces the effort and number of steps required to get things done.
As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle
complex tasks in the background, allowing users to focus on results rather
than how the technology works.
The Galaxy S26 series was engineered with Samsung’s most advanced capabilities
working together as one: incredible performance, an industry-leading camera
system and Galaxy AI. This provides a strong foundation that gives Galaxy S26
users the confidence to depend on their phone throughout the day without
compromising security or privacy.
Building on Samsung's decades of innovation in display technology, Galaxy S26
Ultra introduces the world's first built-in Privacy Display for mobile phones
to unlock a new class of display experiences and reinforce Samsung's
commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a
customized chipset and upgraded thermal management that enable faster and more
powerful AI — all wrapped up in the slimmest Ultra yet.
Together, these choices allow the Galaxy S26 series to deliver the most
powerful Galaxy experience yet.
“We believe AI should be something people can depend on every day, designed to
work consistently for everyone and without the need for expertise,” said TM
Roh, Chief Executive Officer, President, and Head of Device eXperience (DX)
Division at Samsung Electronics. “With the Galaxy S26 series, we focused on
making AI feel effortless, working quietly in the background so people can
focus on what matters.”
Powerful Performance Designed Around Everyday Use
Engineered for all-day performance, the Galaxy S26 series is built on the most
powerful hardware ever on a Galaxy S series, powered by a customized chipset.
Across the line-up, the Galaxy S26 series is engineered for AI performance,
power efficiency and thermal management, ensuring demanding tasks run smoothly
and consistently, so users can rely on their device when it matters.
On Galaxy S26 Ultra, a customized mobile processor — Snapdragon® 8 Elite Gen 5
Mobile Platform for Galaxy — delivers the best performance ever in its class
with significant gains across CPU, GPU, and NPU to support faster, smoother
experiences that keep up throughout the day.
A CPU performance increase of up to 19% means Galaxy S26 Ultra responds more
quickly and handles complex workloads intelligently, even when multiple tasks
are running at once. A 39% improvement in NPU performance powers always-on
Galaxy AI features that run seamlessly, allowing users to move between tasks
without lag or interruption. A 24% boost in GPU performance delivers richer
visuals and more fluid gameplay.
To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned
Vapor Chamber with thermal interface material positioned along the sides of
the processor, allowing heat to spread more efficiently across a larger
surface area. This improves heat dissipation to keep the device cool and
consistent, even during demanding activities such as gaming, multitasking and
video capture. To support all-day use, Galaxy S26 Ultra also brings Super Fast
Charging 3.0, minimizing downtime by reaching up to 75% charge in just 30
minutes.
Embedded into the processor, Samsung’s proprietary technologies enhance visual
performance. ProScaler improves image scaling so photos and videos appear
richer and clearer at a glance by sharpening text and fine detail while
smoothing textures. Additionally, Samsung’s mobile Digital Natural Image
engine (mDNIe) delivers more subtle and lifelike colors thanks to image
processing with four times the precision compared to the previous generation.
Taken together, these advancements deliver dependable all-day performance,
making every action feel effortless.
Galaxy’s Industry-Leading Camera System
The Galaxy S26 series brings the same focus on intuitive interaction to
creativity and productivity, delivered through the industry-leading Galaxy
camera system. With an approach that integrates capturing stunning photos and
videos, editing and sharing into a single, seamless experience, creativity
feels more natural and accessible even without professional tools or technical
knowledge.
On Galaxy S26 Ultra, wider camera apertures allow more light to reach the
sensor, delivering clearer photos with richer details in low-light conditions,
even when zoomed in. Enhanced Nightography Video keeps footage clearer and
more vibrant even in dim scenes, whether capturing concerts indoors or
recording moments around a campfire after sunset. Video capture is further
enhanced with upgraded Super Steady capabilities, which add a horizontal lock
option for greater stability and to make consistent framing easier to achieve,
even with bumpy trails or fast-paced activities. Galaxy S26 Ultra is the first
Galaxy device to support APV, a new professional-grade video codec designed to
deliver efficient compression for high-quality production workflows. Optimized
for advanced creators, it ensures visually lossless video quality that stays
true even after repeated editing.
Improvements to the AI ISP now extend to the selfie camera, capturing more
natural skin tones and finer detail in mixed lighting.
Editing photos and videos is just as easy and straightforward, with AI-powered
tools built into familiar workflows so users can make changes quickly and
unlock their creativity without design expertise.
With the upgraded Photo Assist suite, users can simply describe what they want
to change in their own words. Changing the scene from day to night is just a
matter of asking. It can also add to images and restore missing parts of
objects like a bite taken out of a cake. Personal details, such as a spill on
clothing, can also be cleaned up with Galaxy AI’s new ability to change
outfits in photos. Edits can now be made continuously, reviewed step by step,
and easily adjusted or undone along the way, making the process feel fluid
rather than final.
Creative Studio builds on this simplicity by bringing creation and
customization into one integrated space, making it easy to act on ideas when
inspiration strikes. Starting from a sketch, photo or prompt, users can
quickly turn ideas into polished visuals — from stickers and invitations to
personalized wallpapers — and refine or share them without switching tools or
interrupting creative flow.
The Galaxy S26 series also simplifies frequent visual tasks with AI-powered
tools like the Document Scan, which removes distortions and distractions such
as creases or fingers to deliver clean scans instantly. Multiple images can be
organized automatically into a single PDF, making it easy to digitize
receipts, forms or notes.
The Most Intuitive Galaxy AI Experience Yet
The Galaxy S26 series is designed to make frequently used experiences feel
straightforward and user-friendly, with Galaxy AI reducing the steps between
intent and action. It works more proactively and seamlessly on the user’s
behalf based on context, surfacing the right support at the right moment and
automating tasks with minimal manual input. As the technology fades and
handles tasks in the background, users can focus on the results.
With Now Nudge, timely and relevant suggestions help users stay in the flow
without being distracted. If a friend asks for photos from a recent trip,
Galaxy S26 automatically suggests photos from the Gallery, removing the need
to search through albums or switch between apps. When receiving a message
about a meeting, Galaxy S26 can recognize related Calendar entries and check
for conflicts.
On the Galaxy S26 series, Now Brief has become more proactive and
personalized. It surfaces timely reminders for important events – from
reservations to travel updates – based on personal context, helping users stay
organized throughout the day.
Searching for information is also easier than ever. Circle to Search with
Google on the Galaxy S26 series has been upgraded with enhanced multi-object
recognition, so users can now explore more deeply on multiple parts of an
image at once. If users spot a look they love, the feature also identifies
everything from the jacket to the shoes, all in one search.
Galaxy S26 series features an upgraded Bixby as a conversational device agent,
making it more intuitive and easier than ever to interact with Galaxy devices.
Users can navigate their devices and adjust settings using natural language,
without the need for exact terminology or commands.
Alongside Bixby, Galaxy S26 series integrates a choice of agents, including
Gemini and Perplexity. Once set up, tasks can be completed with a single
button press or voice prompt. Galaxy S26 can also handle multi-step tasks in
the background, streamlining the process on the user’s behalf. For example,
with Gemini, booking a taxi is as simple as asking, reviewing the details and
tapping confirm. These agents support tasks such as searching and carrying out
complex tasks seamlessly across apps through natural interaction.
Together, these proactive, personalized and adaptive experiences lay the
foundation for more agentic AI experiences — setting the stage for Galaxy
devices to become trusted companions that understand and anticipate user
needs.
Layers of Protection in the Age of AI
As mobile experiences become more personalized thanks to AI, protecting user
privacy becomes even more critical. Samsung builds protection into every layer
of Galaxy S26, keeping personal data secure while giving users transparency
and control over how their information is used.
Galaxy S26 Ultra introduces privacy at the pixel level with the mobile
industry’s first built-in Privacy Display, a breakthrough in display
technology that fundamentally changes how privacy can be protected on a phone.
Designed for everyday situations like transit, cafés and shared environments,
Privacy Display goes beyond anything previously available on mobile devices —
hardware and software working as one to protect privacy without compromising
the viewing experience.
By controlling how pixels disperse light, the display keeps content clear,
bright and comfortable for the user in everyday use, while limiting what
others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated
Privacy Display preserves full viewing quality from all directions when off,
and limits visibility for others from side viewing angles when activated, even
when switching between portrait and landscape orientation.
Users can customize when it turns on — such as when entering PINs, patterns
and passwords or opening selected apps — and adjust privacy levels depending
on the situation. Partial Screen Privacy intelligently limits visibility for
notification pop-ups, while Maximum Privacy Protection further obscures side
views for added discretion, all with minimal impact on power or usability.
The Galaxy S26 series also brings smarter software safeguards that work
quietly in the background. AI-powered Call Screening identifies unknown
callers and summarizes intent, making it easier to safely manage calls.
Privacy Alerts use machine learning to proactively notify users in real time
when apps with device admin privileges unnecessarily attempt to access
sensitive data, such as precise location, call logs or contacts. These alerts
help users quickly understand when apps are seeking deeper access, so they can
manage permissions with greater clarity and control.
Private Album, built directly into Gallery, lets users easily hide selected
photos and videos without creating a separate folder or signing into a Samsung
Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s
innovation in post-quantum cryptography (PQC) to critical system processes,
including software verification and firmware protection, strengthening device
integrity for the future.
New updates to Knox Matrix further strengthen protection across connected
Galaxy devices, adding PQC-enabled end-to-end encryption for more services
such as eSIM transfers and clearer visibility into firmware update status
across the ecosystem through Security Status of Your Devices.
These experiences are supported by Samsung Knox, the multi-layer security
platform that protects Galaxy devices from the chip level up. For on-device
Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalized AI
experiences. To keep this process safe, Knox Enhanced Encrypted Protection
(KEEP) encrypts each app’s data, while Knox Vault adds a physical layer of
protection that isolates sensitive data inside its own secure hardware.
Together with settings that let users choose how AI features operate, Galaxy
S26 combines hardware and software to deliver a comprehensive, system-wide
approach designed to keep personal data protected.
These updates build on Galaxy’s existing security and privacy portfolio which
includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and
more. These layers of protection are designed to give users greater
transparency, choice and control through Samsung’s continued mobile security
innovation in the age of AI. And with seven years of security updates, Galaxy
S26 helps keep these layers resilient over time — supporting longer, more
confident use well into the years ahead.
Galaxy S26’s ease of use continues even when the phone is out of reach. The
new Galaxy Buds4 series is a natural companion to Galaxy S26, extending
everyday experiences beyond the phone while delivering rich and immersive
hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can
continue naturally in moments when using hands isn’t practical. Users can
activate AI agents with their voices, manage calls through simple Head
Gestures on Buds4 Pro, and stay connected without breaking their flow.
Availability
Galaxy S26 Ultra, S26+ and S26 will be available for pre-order starting from
February 26. The Galaxy S26 series features a unified design language across
all models, with shared color options including Cobalt Violet, White, Black
and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.
Pre-order now and get Double Storage on us worth up to ₱14,000.* You can also
enjoy up to 18% savings, plus 0% installment up to 36 months at cash price via
UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. You can also enjoy up to 14%
off, plus 0% installment up to 24 months at cash price via Eastwest, Security
Bank, HSBC, and Chinabank at participating Samsung Authorized Stores
nationwide. Online, you can also enjoy cash price offers with up to 18%
savings via Samsung.com until March 8, Abenson.com, Lazada, and Shopee.**
No credit card? Samsung Finance+ offers up to P15,000 off at zero processing
fee at 0% installment up to 24 months*, and via Home Credit. 36 months
installment also available via Home Credit at super low interest rate with
only 1% add-on rate per month. For your peace of mind, Samsung Care+ offers
25% off on 2-year unlimited repair coverage for accidental and liquid damage,
and replacements worldwide.***
Find out more:
Galaxy S26 Ultra
https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
Galaxy S26+
https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
Galaxy S26
https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL
Galaxy Buds4 Pro
https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA
Galaxy Buds4:
https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA
* Per DTI Fair Trade Permit No.249206 Series of 202
**Per DTI Fair Trade Permit No. 250155 Series of 2026
**Per DTI Fair Trade Permit No. 250048 Series of 2026
***Per DTI Fair Trade Permit No. 247096 Series of 2025
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