EMONG'S JOURNALS

Coffee lovers can enjoy their favorite brew hot or iced at Jollibee stores nationwide this International Coffee Day, now served in cups with a fresh new look featuring a vibrant red design that brings a distinct Jollibee touch to every coffee run. Designed with a strawless lid, the new cups offer a convenient way to enjoy Jollibee coffee on the go while helping reduce the need for additional single-use materials. “In today’s social-first culture, even the way we enjoy our coffee can be something worth sharing,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “With our vibrant red sippy cups, we want our customers to feel proud carrying their Jollibee coffee wherever they go. It’s a simple way to make every coffee moment feel more joyful and distinctly Jollibee.” For those who prefer their coffee hot, Jollibee’s Hot Fresh Brew is available during breakfast hours, offering a classic way to start the day. Ic...

Jollibee and DreamWorks Animation are teaming up for a global partnership tied to the worldwide theatrical release of Forgotten Island, a new original animated feature that celebrates friendship, family, and Filipino-inspired storytelling. The collaboration brings together DreamWorks, the studio behind globally recognized films including Shrek, How to Train Your Dragon, and The Wild Robot, and Jollibee, the beloved Filipino restaurant brand that makes your favorite Chickenoy, Yumburger, Jolly Spaghetti and Burger Steak. The partnership also brings together shared themes of friendship and togetherness. Forgotten Island draws inspiration from Filipino mythology and stories passed down through Filipino families, while Jollibee has long brought people together through shared meals and everyday moments of joy. In the Philippines, the collaboration offers fans an opportunity to experience the film’s themes and Filipino cultural e...

For Filipinos who believe fried chicken tastes even better with a little kick, Jollibee is turning up the heat with Spicy Chickenjoy, putting the spotlight on a familiar favorite with a flavor profile designed to deliver more than just the sting of spice. Jollibee Spicy Chickenjoy combines its signature crispy, juicy chicken with a blend of spices, bringing a noticeable kick to every bite. Rather than treating spiciness as a test of endurance, the brand is framing it as another layer of flavor to enjoy. “Spiciness should not simply be about tolerating the heat. It should be about enjoying what the spice brings to the overall flavor experience. With Spicy Chickenjoy, we want Filipinos to discover that spicy can be exciting, flavorful and, most importantly, delicious,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. The move also comes as spicy flavors continue to gain a place among Filipino food p...

Jollibee, the country’s number one fast food chain, is giving customers more reasons to look forward to every visit this August with the launch of two limited-edition collectibles that celebrate two everyday moments Filipinos love most: family road trips and imaginative playtime. Among the new offerings is the Jolly Snack Cup, an exclusive drive-thru collectible that lets customers enjoy their favorite snacks and drinks conveniently while on the road. The innovative cup features a detachable snack bowl that can hold fries, chicken nuggets, or other treats while keeping a regular-sized drink below. It also includes a dedicated compartment for sauces and is designed to fit standard vehicle cup holders, making it an ideal companion for road trips, daily commutes, or family drives. Customers can get the Jolly Snack Cup for an additional ₱235 with a minimum food purchase of ₱349 at any Jollibee Drive-Thru stores nationwide from August 1 to 15....

Jollibee, the Philippines’ number one fast food chain, has made one of its most iconic menu favorites even better with the launch of the new and improved Jolly Spaghetti, now made with more of its signature sweet-sarap (deliciously sweet) sauce while remaining affordably priced at just P72.  The improvement comes as Jollibee continues to refine its best-loved products based on what customers enjoy most about the brand's signature Filipino-style spaghetti.  "For many Filipinos, Jolly Spaghetti isn't just another pasta dish. It's comfort food that has become part of family traditions and childhood memories," said Dorothy Ching, vice president for marketing of Jollibee Philippines. "We wanted to make that experience even better by giving customers more of the sauce they love most. We hope families enjoy it even more every time they share a meal together." The launch is supported by a video featuring t...

Key Highlights: • The Jollibee Group expanded its inclusive jobs program for senior citizens and persons with disabilities to Taguig City. • The partnership will cover 16 company-owned stores in Taguig across Jollibee, Chowking, Greenwich, and Burger King.   • Each participating store will hire two senior citizens and one PWD who will work as customer relations staff. • The program builds on the Jollibee Group’s inclusive employment initiative, which has provided opportunities to over 1,000 senior citizens and PWDs since 2019. Inclusive jobs program. Taguig City Mayor Maria Laarni Cayetano (center) shakes hands with Gerald Juliano(rightmost), HR Director, Jollibee Group PH, after the signing of a Memorandum of Agreement to expand inclusive employment opportunities for qualified senior citizens and persons with disabilities in participating company-owned stores in Taguig. Joining them during the signing is Atty. Raul Academia (leftmost),...

Kids and families are in for a new kind of mealtime excitement as Jollibee, the country's no. 1 fast food chain, introduces “Jolly Puzzle Adventures,” the latest Kids Meal offering, which was launched nationwide on May 1. “Jolly Puzzle Adventures was created to make Kids Meals more engaging by combining traditional play with simple digital interaction that children can easily enjoy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We wanted to give kids something they can hold, build, and explore, while also letting them experience Jollibee and Friends in a more interactive way through augmented reality.” Available until June 30, the new Kids Meal promotion is offered across all major channels including dine-in, take-out, drive-thru, delivery, and big order service. Each Kids Meal purchase of select items such as Yumburger, Burger Steak, Jolly Spaghetti, 4-piece Chicken Nuggets, or 1-piece Chickenjoy comes...

Mother’s Day in the Philippines is a special time to thank mothers for the love, care, and strength they show every day in holding Filipino families together. This 2026, Jollibee celebrates mothers nationwide through special Mother’s Day offerings available in stores and on digital platforms, making it easier for families to show appreciation for moms in simple and meaningful ways.  “At Jollibee, we’ve always believed that the most meaningful moments happen when families come together, and mothers are often at the heart of those moments,” said Dorothy Ching, vice president of marketing of Jollibee Philippines. “Through #JollibeeMOMents, we hope to celebrate and thank Filipino moms for the countless ways they make family life more meaningful, from the little everyday gestures to the moments that bring everyone together. It’s our simple way of honoring the joy and warmth they create for their families every day.” From May 8 ...

Jollibee, the country’s no. 1 fast food chain, is offering additional affordable meal options under its Chickenjoy line as more Filipinos look for meals that balance taste, serving size, and affordability. The new Chickenjoy Sarap Savers offer the brand’s iconic fried chicken known for its crispy skin and juicy meat as part of complete meals, with prices starting at ₱99. “At a time when people are being more careful with how they spend, we want to make sure they can still enjoy Chickenjoy in a meal that is filling and worth the price,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Chickenjoy Sarap Savers give customers more practical choices without changing the taste they know and love. Totoong ang pinakamasarap, pinasulit pa (It’s true that the most delicious is now made even more worth it.)” Chickenjoy Sarap Savers is supported by actress Belle Mariano, a longtime Chickenjoy ambassador, and high...

Jollibee has upgraded its Burger Steak rice meal and has also introduced a new variant, Burger Steak Supreme, as Filipino families continue to look for meals that are delicious, satisfying and affordable. The Philippines’ no. 1 fast food chain said the improved Burger Steak now comes with more sauce to enhance flavor and overall experience, while keeping its starting price at ₱70 for a solo order. “We’re seeing that customers are paying closer attention to taste, how filling a meal is, and price, so we’re giving them a pangmalakasang (power-packed) rice meal,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We focused on improving the experience of a familiar product while also introducing a new option for those who want a bigger meal.” The improvement is supported with materials featuring Joshua Garcia, highlighting the need of Filipinos for meals that can fill their cravings. Jollibee said the m...

Summer in the Philippines is not just about beach trips or out-of-town plans. For many, it lives in everyday moments like merienda breaks , barkada hangouts , and quick cool-down stops after a long day. As the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) signals the start of the warm and dry season, these small rituals become even more meaningful. To match this shift, Jollibee , the country's no. 1 fastfood chain, has introduced its “ Summer Delights ,” a selection built around refreshment, affordability, and shareable joy. “Summer brings out a different kind of energy in Filipinos. It’s more spontaneous, more social, and more driven by small rewards throughout the day,” said Dorothy Ching , vice president for marketing of Jollibee Philippines. “We want to be part of those everyday breaks by offering easy, affordable ways to cool down and enjoy.” Headlining the menu is the Str...

As rising fuel prices and higher costs of basic goods continue to affect Filipinos , the country’s number one fastfood chain, Jollibee , has introduced a new Super Meal that brings several of its bestselling products together in one satisfyingly delicious serving aimed at giving customers more value for their money. For the first time, the Super Meal combines three of Jollibee’s favorites on one plate. The new Super Meal A features Chickenjoy , Jolly Spaghetti , and Yumburger , served with steamed rice and a drink, all for ₱185. As the lowest-priced option in the big meals category, it gives customers a complete and satisfying meal without stretching their budget. “Our Super Meals have been loved by Jollibee customers because every meal is more than just food. It’s a joyful moment they look forward to,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We understand everyone’s looking to make smart, practica...

Thousands of commuters at major transport hubs and shopping centers across the Philippines were met with an unexpected treat as Jollibee launched its upgraded iconic Yumburger . The Yumburger now has a bigger beef patty and more dressing, making it more Langhap-Sarap while still priced at ₱45.  From office workers to students, many took the chance to try the improved Yumburger, making their usual trips a little more exciting. Crowds gathered at One Ayala in Makati , The Infinity in Pampanga, Paseo de Santa Rosa in Laguna, Parkmall in Cebu, and Rizal Park in Davao. Jollibee gave away 2,000 free Yumburgers at each location, plus 4,000 vouchers to try an exclusive combo in stores. “Filipino commuters have always loved the Jollibee Yumburger, so we thought this was the perfect way to bring them a little extra joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Our Yumburger is not just a burger, but a par...

Jollibee is turning its Kids Meals into collectible items with the launch of the Pokémon Evolution Surprise , a limited time toy promotion featuring Pokémon . Pikachu takes a photo with fans and community members in attendance. From February 1 to March 31, every Jollibee Kids Meal will include one Pokémon toy hidden inside a surprise box. Customers can collect 10 different figures, featuring well-known Pokémon and their evolved forms such as Pichu and Pikachu, Psyduck and Golduck , Munchlax and Snorlax, Vulpix and Ninetales, and Riolu and Lucario . The Philippines’ no. 1 fastfood chain said the promotion is meant to make family dining more engaging by adding an element of surprise and play to the Kids Meal experience. The new Jollibee Kids Meal Pokémon Evolution Surprise contains 10 Pokémon, five in their single-stage form, and five in their evolved forms. “Pokémon is one of the most love...

Two of the Philippines’ favorite brands are teaming up to make celebrations bigger and more fun. Jollibee, the country’s number one fastfood chain, is now Timezone Philippines’ official meal partner, bringing the Jolly Party Package to Timezone venues nationwide. Launched at Timezone Glorietta 4 on January 22, the package merges Jollibee’s signature meals with Timezone’s high-energy social entertainment experience for all ages. “Jollibee has always been at the heart of Filipino celebrations, and now we’re taking that joy to Timezone,” said Kakam Gabunada, vice president for national key accounts group of Jollibee Philippines. By pairing our beloved food with Timezone’s fun-filled attractions, we’re giving families and friends a place to laugh, play, and create memories they’ll treasure for years. For just ₱695 per guest, the Jolly Party Package provides a completely hassle-free fun experience for gatherings of at least 40 guests, co...

Jollibee , the Philippines ’ no. 1 fastfood chain, has brought back Mix & Match, giving customers new ways to enjoy its best-tasting favorites in a single meal. Starting at ₱78, diners can pair popular mains and sides, showing how the brand’s Best sa Sarap items are meant to be enjoyed together.  With the return of Mix & Match, Jollibee puts the spotlight back on the taste of its core products while giving customers the freedom to enjoy them their way. By bringing together popular mains and sides in one offering, the brand aims to make it easier for customers to enjoy their Best sa Sarap favorites in combinations they prefer.  “Mix & Match is all about bringing people together over the Jollibee favorites they love,” said Dorothy Ching , vice president for marketing of Jollibee Philippines . “It lets everyone enjoy our best-tasting products in a way that feels personal, letting them choose the combinations that make t...