Nearly 47 million people in the Philippines are obsessed with Facebook and Filipinos gawk at their account at least 1.5 hours every day. That's a staggering 25 billion hours of social media stuff down the throat and into the nation's brain systems each year. Let's have a look at just what is in Facebook, why it's so addictive and how it affects you. Why is Facebook so addictive? In an article from news.com.au , it said researchers from California State University-Fullerton had recently discovered that social media obsession may lead to something akin to classical addiction. The findings, published in the journal Psychological Reports: Disability and Trauma showed that the brains of people who report compulsive urges to use Facebook show some brain patterns similar to those found in drug addicts or problem gamblers. They found that peer approval on social media (e.g. having people ‘like’ your photos on Facebook) releases dopamine in the brain. This is t...