EMONG'S JOURNALS

In a fried food-loving country like the Philippines, fried chicken is more than just a craving. It’s a source of comfort—like a coping mechanism to turn the day around or a way to celebrate small wins in the hustle of everyday life. As a brand that’s ever in tune with its customers, 7-Eleven serves Crunch Time as every kapitbahay’s daily power-up. From satisfying crunchy cravings in the neighborhood with Crunch Time’s tasty and crunchy offerings, such as fried chicken, chicken fillet, siomai, Crunchy Pan, and more, 7-Eleven did not stop at simply providing the ultimate fried food fix for less. The Crunch Time FRYmily is getting a boost in the form of its newest brand character, Crunchito. Dressed in an adorable fried chicken suit, he is every 7-Eleven customer’s go-to hype man and Crunchy Motivator made to make ordinary moments FRY-nalo. His presence amps up the Crunch Time experience, where every bite is a well-earned victory be...

It’s no wonder that people turn to 7-Eleven when they look for both comfort and fun. It is the paboritong kapitbahay that gives everyone’s familiar favorites exciting new twists. This time, the go-to convenience store shakes things up and inspires people to slurp boldly with Slurpee®’s surprising new flavor and reinvented look. Slurpee® is the iconic brain-freezing slushy that has seen Filipinos through changing times, and now, 7-Eleven mixes nostalgia with next-generation fun in the bold new flavor, the Iskrambol Rumble! This frozen dessert-turned-drink completes the lineup of Slurpee®’s latest flavors like the mood-boosting Blue Cotton Candy and the invigorating Green Grape Pop.  With prices for Iskrambol Rumble at P35 for regular, P39 for medium, and P49 for large, customers are sure to taste the childhood nostalgia in its street-style sweetness and creamy vanilla flavor. If they’re feeling extra playful, customers can opt to add Mal...

Ever-reliable and exciting, 7-Eleven finds ways to be there for its customers, giving them the boost that they need with bold brews from City Cafe, their coffee bestie. Now, with everyone in on the anik-anik craze, the go-to convenience store shakes up the game with an exciting SIPrise: the limited edition City Cafe Blind Cups! People are sure to get hooked not only on the flavorful City Cafe coffee but also on the fun mystery of finding a hidden charm in the cup. Coffee lovers and collectors can now enjoy their daily brew with cozy company when they purchase a Blind Cup for P249, good for one (1) small hot City Cafe drink of their choice and one (1) collectible City Cafe Charm featuring YUMO.   Get the chance to unbox different characters like the fox, bear, rabbit, wolf, and the rare secret item, the Philippine Eagle, which customers can find exclusively at 7-Eleven! These fluffy charms come in a customized cute size (4 cm)...

7-Eleven brings comfort and convenience to thousands of Filipinos all over the country every day with over 4,000 branches nationwide. Dedicated to serving even more kapitbahays, the convenience giant is only getting bigger. In line with their push to elevate the customer experience, they recently opened three brand-new dine-in stores in La Union and Bacolod. Locals and visitors of the famous surf town can now enjoy 7-Eleven’s !+? Cafe Reserve in Sebay Surf Central, National Highway, Brgy. San Juan. This newly launched branch is a photo-worthy destination, outfitted in surfboard decor, rattan chairs, and wooden tables, complementing the coastal province’s seaside aesthetic. More than Instagram-ready views, it’s the perfect go-to for a beach break. Indulge in premium coffee brewed from 100% Ethiopian beans with classic options like Americano, French Vanilla, Spanish Latte, and Mochaccino. Refreshers like Iced Matcha, Iced Coco...

Every kapitbahay’s favorite brainfreeze® is now a dessert thanks to a daring new team up with Mister Donut! When it comes to innovative snack ideas, leave it to 7-Eleven to make bold moves that are sure to surprise everyone. In its newest collaboration with Mister Donut, the convenience store giant is transforming the classic Slurpee into a delectable dessert with the exciting launch of Slurpee® Donuts. Slurpee® has been a go-to favorite at 7-Eleven for years, beloved for its icy, refreshing goodness and variety of flavors. Now, that same iconic experience is reimagined into a soft, delicious donut perfect for grab-and-go snacking, and can be enjoyed anytime and anywhere. Slurpee® Donuts come in two delicious flavors, offering something for every sweet tooth. If one is looking for an easy midday pick-me-up, they can choose the Cotton Candy flavor, a ring donut with cotton candy filling, blue sanding, and white chocolate streaks. This...

Birthdays only come once a year, and the Filipinos’ paboritong kapitbahay 7-Eleven makes sure they celebrate it with customers with a huge bang. The most-awaited 7-Eleven Day is fast approaching, and the convenience giant is going big with a five-day, record-breaking blowout packed with unbeatable deals, a laptop giveaway, plus two new concept stores in Bacolod City. Gear up to shop non-stop with over 400 items on sale. For five days straight—July 7 to 11—pantry goods, hygiene essentials, beverages, and more are up for grabs with Buy 1 Take 1 deals and 50% savings. Get that grocery list done stat to take first dibs on these finds while supplies last. From July 7 to 11, serial snackers, on-the-go commuters, workers, and students can get their hands on the bold, brain-freezing flavors of the Slurpee Mini slashed at P11. Invite a bestie for a coffee run too, because from July 9 to 11, customers can get two cups of City Cafe Iced Coffee for just...

7-Eleven has been consistent in bringing fun and exciting treats to the community every year. Since 2023, they’ve taken avid travelers across the nation and the globe with their annual EsCUPades raffle promo. This 2025, the convenience store giant is giving Filipinos the chance to finally experience the cold relief of snow. Back at it again, 7-Eleven promises to make winter fantasies come true as they gear up to fly customers exclusively to snow countries for the first time ever. As the summer season packs on the heat, the Philippines’ paboritong kapitbahay is inviting everyone to cool down at 7-Eleven, grab a drink, and join the 7-Eleven Winter EsCUPades. Five lucky names will win a trip for four (4) to either the skiing and snowboarding wonderland of Hokkaido, Japan; Ulaanbaatar, Mongolia, the coldest capital city in the world; Jeju Island, South Korea and its breathtaking peaks; or Zurich, Switzerland, for snow-filled activities. ...

When it comes to snack breaks, one classic favorite is none other than 7-Eleven Big Bite. It’s rich in taste, wide in variety, and available 24/7, making it the perfect on-the-go treat for most Filipinos. And now it gets even more thrilling as the OG go-to gets a bold and beefy twist with Big Bite Premium Beef Sausage, the newest flavor to cure hot dog cravings in a snap. Customers can easily up the fun in their buns with its high-quality meat seasoned with mouthwatering spices. At P75, they can relish its savory, juicy, and smoky smack, and turn the ordinary into something more indulgent. Every bite also has that “crunch” factor, bringing the overall sensory experience to a ten. Here to make things even more beef-tacular, everyone’s paboritong kapitbahay is also releasing new condiments to pair with the Big Bite Premium Beef Sausage or any of their hot dog flavor in stores. Mix and match the flavors easily—for those who like it ...

Filipinos take their daily cups of coffee seriously, and 7-Eleven has always been a trusted destination for coffee lovers nationwide. Through its beloved coffee lineup, City Cafe, City Prima, and !+? Cafe Reserve, 7-Eleven has made deliciously brewed coffee accessible and affordable for all. Now, everyone’s trusted neighbor is giving its patrons one more reason to enjoy their favorite 7-Eleven coffee run with the launch of the Good Coffee, Good Habits campaign. This new initiative urges customers to bring their own cups to blend their delicious coffee habits with sustainable practices. The Good Coffee, Good Habits campaign reflects 7-Eleven’s commitment to a greener earth by encouraging small, everyday actions that contribute to a lasting impact. With this initiative, 7-Eleven customers have the option to make their coffee habit environmentally friendly, reduce single-use waste, and enjoy a discount of up to ₱5 on their coffee purchases so ev...

The nation’s trusted convenience store is taking its crowd-favorite refreshment, Slurpee, to the next level with the launch of Slurpee Mocktails. Now, mocktail enthusiasts can enjoy non-alcoholic drinks bursting with delightful flavors, right in the comfort of their paboritong kapitbahay. For decades, the iconic Slurpee has been well-loved for its vibrant, fruity slushies and signature brain-freezing experience. The fun doesn’t stop there because 7-Eleven is delighting everyone with a splash of creativity, featuring two fresh flavors: Mojito and Sangria. The Mojito Slurpee offers a zesty blend of lime and cooling mint, while the Sangria Slurpee combines the bold and fruity essence of red wine with a citrusy twist—making both drinks perfect for customers of all ages. These new mocktails are ideal for an afternoon wind-down with friends, an after-work hangout with colleagues, or a relaxed evening chill after a long day. With Slurpee ...

Busy lifestyles have led a lot of Filipinos to rely on doing one-stop-shop errands at convenience stores like 7-Eleven. Apart from buying goods, ready-to-eat cooked meals, and beverages, Meralco bills can also be paid at 7-Eleven CLiQQ Kiosks, available in over 4,100 branches nationwide. Apart from enabling 24/7 payments at the ease of your own neighborhood, 7-Eleven has partnered with Bayad, accelerating Meralco payments from 24 hours to real-time or instantaneous posting. This will greatly benefit more Filipinos as it allows them to pay on time, and avoid overdue bills or disconnection notices. Bayad, formerly Bayad Center and the pioneer brand in the outsourced bills payment collection service in the Philippines, is now a full-service fintech subsidiary of Meralco. Apart from Meralco, Bayad has also activated Red Fiber, Metropolitan Manila Development Authority (MMDA), and National Housing Authority (NHA) in the CLiQQ Kiosk’s biller ...

Filipinos love to travel so when it comes to satisfying their sense of wander, 7-Eleven constantly innovates with global cuisines made affordable and on the go. To make things better, at now 4000 stores nationwide, the convenience store giant is able to successfully bridge these international eats to the tables of even more Pinoys. After rolling out delightful dishes inspired by Japan, Korea, and Thailand, a brand new lineup is extending the spread to bring us a Taste of Taiwan. Three of 7-Eleven’s popular in-house brands—Big Time Meals®, HottaRice®, and 7-Fresh®—are teaming up so that customers can truly enjoy a flavor fest of Taiwan’s best whenever the craving hits. If it’s a filling meal one needs without breaking the bank, three scrumptious options can meet their cravings, namely Big Time Meals® Chicken Chop Bento at P129, HottaRice® Lu Rou Fan or Taiwanese Braised Pork at P99, and 7-Fresh® Taiwanese Beef Noodles at P95. Snac...

Chopsticks up!  Get ready to dig into these bowls full of delicious richness from Imperial Big Meal! Taiwan’s leading instant noodles is now available at all 7-Eleven stores nationwide! Choose from Beef and Hot Beef flavors for only Php125 each!  Twirl, savor, and enjoy these tasty noodles with real beef chunks–perfect as a light afternoon meal, snack, or dinner! The spicy hotpot soup base is made with a perfect blend of rich beef stock and the sweetness of fermented rice to draw out the spicy and delicious richness! Head to your favorite 7-Eleven store today and savor the flavors of Imperial Big Meal, now available nationwide! ANY THOUGHTS? Share your ideas by commenting.

Convenience is key at 7-Eleven, so when it comes to finding world-class eats anywhere, a visit to their stores is the way to go. Within their 40 years of service, they’ve managed to bring a variety of cuisines closer to Filipinos, like Korean and Thai favorites. Now they’re expanding their delectable menu with another mouthwatering slew of dishes inspired by Japan. Introducing the Japanese Curry Party Lineup, three scrumptious rice meals available in pork, beef, and chicken that come with a rich curry sauce from one of the biggest curry manufacturers in Japan, House Foods. Customers will surely flock to the sauce’s mouthwatering scent and robust and flavorful taste medley of caramelized onion, roasted garlic, miso, and the aroma of cardamom. Get a taste of these restaurant-quality delights at budget-friendly prices, starting with the Hamburg Steak Curry for ₱139. Topped with delicious melted cheese, it’s a perfectly cooked beef steak patty se...

For the always-on-the-go Filipino, mealtime is never up for a compromise. Even the busiest days still deserve a filling meal to recharge, especially in a food-centric culture that loves to bond over full-spread eats shared with family or friends. As the industry leader in convenience, 7-Eleven packs a crunchy menu with pocket-friendly prices through Crunch Time—its in-house brand of satisfying bites from merienda to heavy-loaded meals. With Crunch Time as an in-between work or school meal and snack, choices abound with this line-up that is perfect for light or heavy hankering. Whether it’s for refueling to take on tasks, or as a cap off after a bustling day, the brand offers crispy fixes that customers can achieve in no time—fast and easy done the 7-Eleven way. Starting with the line’s signature Fried Chicken, workers or students can enjoy a piece paired with rice for only P89. And because meals are better when shared, the Crunch Carrier is...

In the midst of the summer heat and longing for a refreshing escape, 7-Eleven is treating the country to another round of drinks and exciting getaway trips. This time, customers are invited to rediscover the beauty of the local scenery through the Summer EsCUPades Raffle Promo. As part of its 40th anniversary celebration with over 3,800 stores nationwide, this year’s adventure will be all about exploring the wonders that lie within the islands of the Philippines. With Summer EsCUPades, drinks and destinations go hand in hand as 7-Eleven gives customers a chance to travel to the top luxury destinations in the country: Siargao, Palawan, Boracay, Bohol, and Cebu. All it takes is a large cup of GULP or CITY PRIMA or a medium City Cafe to secure a raffle entry. Customers just need to drop by any 7-Eleven store from March 27 to May 21, 2024 and choose a cup designed for their desired destination. Once decided, all that’s left to do is scan the QR...

A single whiff of a golden brown-fried SPAM® can instantly bring nostalgia to any Filipino. This luncheon meat is a no-fail comfort food choice many of us reach for due to its savory flavor and because of how easy it is to prepare. But while the country has fallen in love with its rice and hot pandesal pairings, there are now more ways to savor it like the first time. Convenience go-to 7-Eleven takes it with a twist by joining hands with SPAM® for its newest delectable duo under the 7-Fresh line: SPAM® Egg and Cheese Onigirazu and SPAM® Egg and Cheese Korean Egg Drop Sandwich. Whether it’s the always-on-the-go, work-week warriors, or foodies who like all things trendy, 7-Eleven sure knows how to tickle everyone’s taste buds with its buck-saving and unique innovations. Just last year, the 7-Fresh line introduced its Beef Bulgogi Onigirazu and Korean Egg Drop Sandwich which both became hits. This time, customers can enjoy these goodies with anothe...