In a fried food-loving country like the Philippines, fried chicken is more than just a craving. It’s a source of comfort—like a coping mechanism to turn the day around or a way to celebrate small wins in the hustle of everyday life. As a brand that’s ever in tune with its customers, 7-Eleven serves Crunch Time as every kapitbahay’s daily power-up. From satisfying crunchy cravings in the neighborhood with Crunch Time’s tasty and crunchy offerings, such as fried chicken, chicken fillet, siomai, Crunchy Pan, and more, 7-Eleven did not stop at simply providing the ultimate fried food fix for less. The Crunch Time FRYmily is getting a boost in the form of its newest brand character, Crunchito. Dressed in an adorable fried chicken suit, he is every 7-Eleven customer’s go-to hype man and Crunchy Motivator made to make ordinary moments FRY-nalo. His presence amps up the Crunch Time experience, where every bite is a well-earned victory be...
Starting August 19, IKEA is reducing up to 20% of prices on 400 popular home pieces Cozy nights during the rainy season remind us to make our spaces brighter, comfortable and more organized. And with high inflation rate, increase in cost of daily living, Filipinos rethinking their spaces are looking for practical solutions. With the IKEA principle of Democratic Design, IKEA Philippines is permanently reducing prices on 400 popular items by up to 20% starting August 19, making IKEA pieces for everyday life at home, more affordable. IKEA Philippines Country Retail Manager Ricardo Pinheiro says, “In the Philippines, we know the importance of staying within one’s budget to make every peso count. That’s why we’ve permanently reduced our prices on 400 items—we want to side with the many and continue to support the Filipino way of life: practical, resourceful, and always centered on home.” Pinheiro adds that IKEA has always been about good d...