Jollibee opens flagship store in Singapore

The trademark 'Langhap Sarap' is set to invade Singapore as the popular Filipino fast food chain Jollibee opens its branch in Singapore's Lucky Plaza next week.

Of course, the Pinoy restaurant will include on its menu its signature chicken -- Chicken Joy -- known to be the number one in the Philippines.

The store will be located inside Lucky Plaza Mall along Orchard road.  The mall has a wide range of shops selling Filipino products, electronics, shoes and sporting goods.

In a Yahoo article written by Sheere Ng of Makansutra, it said a lot of fried chicken fans will have a reason to rejoice with the opening of Jollibee.

“When I told my two children that Jollibee will have an outlet in Singapore, they asked me to bring them there. We used to patronise their stores in the Philippines at least 10 times whenever we go back for a one month vacation,” says Mdm Sherlina Vasquez, a Filipino who has been living in Singapore for seven years.

Jollibee is a fast food market leader in the Philippines with a nationwide network of 780 stores. It also has 92 overseas outlets in countries like the United States, Qatar and Hong Kong.

“We are delighted to bring Jollibee and its world-class delicious food offerings to Singapore as we believe that our food will appeal to the good taste of Singaporeans,” says Mr Tony Tan Caktiong, Jollibee’s Chairman and Founder.

Jollibee will be the latest addition to the already competitive fried chicken market, which now includes restaurants like Texas Chicken and Popeye’s from the United States, as well as NeNe Chicken and Kko Kko Nara from Korea.

Besides fried chicken, the fast food joint will also sell burger and spaghetti.

Jollibee Singapore is a joint venture between Jollibee Foods Corporation (JFC) wholly owned subsidiary Golden Plate Pte. Ltd. and Beeworks Inc.

Jollibee opens flagship store in Singapore Jollibee opens flagship store in Singapore Reviewed by Leun Sotragues on 12:05 AM Rating: 5

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