Earth Hour 2013 set on Saturday March 23

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Earth Hour, the world’s largest movement for the planet, has launched its 2013 campaign on the back of record environmental outcomes it achieved in 2012.


Earth Hour 2013 set on Saturday March 23


Andy Ridley, CEO and Co-Founder of Earth Hour, spoke at the media launch of the environmental campaign in Singapore today. Earth Hour 2013 will take place on Saturday, March 23 at 8:30PM.

"Earth Hour has always been more than a lights off campaign, and we are now seeing some extraordinary environmental outcomes on the way to achieving our long-term vision," Ridley said.

"Last December, the Russian parliament passed a long-awaited law to protect the country’s seas from oil pollution, after the voices of 120,000 Russians were presented to the government during our I Will If You Will campaign for Earth Hour 2012," he said.

Following on from the massive success of its 120,000-strong signature petition, WWF’s Earth Hour in Russia has launched its 2013 campaign aiming to secure more than 100,000 signatures from Russian citizens to petition for amendments to the current forest legislation. If successful, it will return a ban on industrial logging in an area of land equal to twice the size of France, with protective forests equalling almost 18% of all forest territory in the country.

In Africa, the first Earth Hour Forest has begun in the nation of Uganda, an important first step in the fight against the 6,000 hectares of deforestation that occurs in the country every month. WWF Uganda identified close to 2,700 hectares of degraded land, and set a goal to fill it with at least 500,000 indigenous trees as part of their Earth Hour 2013 campaign.

In Botswana, former President Mr Festus Mogae has made a four-year commitment to plant one million indigenous trees as part of his I Will If You Will challenge, starting with 100,000 in a severely degraded area in Southern Botswana called Goodhope.

Across Latin America, preparations for ‘La Hora Del Planeta’ are well underway with Argentinian Earth Hour organisers and WWF affiliate Fundación Vida Silvestre Argentina, mobilizing thousands of participants to help champion the passing of a Senate bill to make Banco Burwood the biggest Marine Protected Area (MPA) in the country.

If the pending Senate bill is passed, the 3.4 million-hectare MPA will raise the level of protection of Argentina’s Exclusive Economic Zone- from 1% to 4%.

In the USA, nearly 35,000 Girls Scouts took part in Earth Hour last year through the Save Energy Project and installed 132,141 energy efficient light bulbs across the country. The impact is a staggering 75,392,654 pounds of CO2 emissions eliminated, equivalent to the CO2 sequestration from planting 7,286 acres of trees per year-.

"These outcomes both evidence the power of our collective action and the potential for future outcomes for the environment, generated by hundreds of millions of people coming together as part of the Earth Hour movement," Ridley said.

The importance of the grassroots element of inspiration of Earth Hour is evident in the case of two volunteers in Libya,Mohammed Nattah and Muhammad Bugashata, who with the help of Libya’s scout groups have successfully created the first environmental movement in their country post civil war.

"I wanted to join in 2011 but that wasn't an option because my city went through a lot that year - the war and everything," said Nattah.

"This year we’ve been able to get the movement to spread from two to five cities across the country, with locals and NGOs taking part in various I Will If You Will challenges," said Bugashata.

Ridley believes that in the face of the threat of an unsustainable future, the grassroots nature of the Earth Hour movement and the can-do attitude of its participants to mobilize action, are the tipping points helping to deliver real environmental outcomes, both big and small.

"People from all walks of life, from all nations around the world, are the lifeblood of the Earth Hour interconnected global community. They have proven time and time again that if you believe in something strongly enough, you can achieve amazing things. These stories aren’t unique, this is happening all over the world," he said.

Since 2007 when 2.2 million people took part in the first Earth Hour in Sydney, Australia, Earth Hour has massively expanded to over 7,000 cities and towns in 152 countries and territories with hundreds of millions of participants across seven continents.

In 2013, Earth Hour is not merely an annual event, but is a continuous movement driving real actions to change the world we live in.

Earth Hour 2013 will take place at 8.30pm - 9.30pm on Saturday 23 March.--Source: Voxy.


UPDATE: 

Mikee Cojuangco
In another news,  equestrienne-actress Mikee Cojuangco announced in a recent press conference she is the newly appointed Earth Hour Ambassador.

The job is to initiate environmentally-friendly efforts and take a stand against climate change.

“I’ve always wanted to be able to do my own share. I’m involved in a lot of advocacy if I would say, but how can we practice all of that if we don’t have a world?” the actress said.

In the Philippines, Earth Hour 2013 is spearheaded by the World Wide Fund for Nature (WWF-Philippines). The hour-long  switch-off is slated on March 23 from 8:30 p.m. to 9:30.





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